Trade with Your Neighbor & Community during Independent Retailer Month
Not only is July dubbed Ice Cream Month by President Reagan, but July is also known as Independent Retailer Month. Designed to celebrate independent retailers across the globe, consumers are encouraged to shop at independent retailers instead of corporate and franchised businesses. Why? To highlight the positive social and economic impact these businesses have in our economy.
‘Big Box’ stores, such as Target and Macy’s, are usually stores that come to mind when consumers need a good or service. However, it is time to shift focus from big box stores and focus more on ‘mom and pop’ businesses. Independent retailers deserve some publicity, as according to the American Express Open Independent Retail Index, nearly half of the total retail sales in the U.S. come from independent businesses. From this fact, it validates the value that independent businesses have in the American economy. They are the ‘backbone’ of communities, so by purchasing from independent retailers you are supporting local traders, their suppliers, as well as the people who they depend on to run their businesses.
This is holds true in our barter community, as well. With your New England Trade membership, you are supporting local businesses prosper by trading what you have for what you need. Community trading is a focal point for barter exchanges. A member of a barter exchange is more likely to visit a local business that belongs to the trade network than visit a big box store. Because of this, New England Trade creates the ultimate business network. When a member uses his or her trade dollars at another member’s business, such as a dentist, that business then reuses those trade dollars earned with another member of the barter network, such as a restaurant. Barter can be seen as the ‘Circle of Life’ where funds are continuously being used within the exchange to help businesses offset cash expenses, move excess inventory, and grow their customer based with fellow business owners from the barter exchange.
Independent Retailer Month’s goal is to:
- Boost your local economy
- Rebuild confidence in the community
- Enable local businesses to prosper and grow.
The same goes for New England Trade! Let’s boost our economy, rebuild entrepreneurs’ confidence in their businesses, and help grow our local businesses through barter. Gain your competitive edge against big box stores with barter as your alternative currency!